Mark DiMassimo, creative chief of DiGo, wants to help folks like you and me do good things for our communities through our for-profit businesses by building better brands. So we talk about the bones of a great brand name and what positive behavior change marketing means in the cannabis category. We dissect getting attention vs. adding value and how to approach social media as personal brands, entrepreneurs, and startups. We discuss ways to uncover and communicate your strategic advantage. We also explore companies with social missions and why I see value in the gift economy for my service-based business. Find great resources in these show notes + offers from Casually Baked partner brands.
Read MoreJoin Jo and Luke Zimmerman for an in-the-wild chat on Portland culture, hemp and CBD trademarks, the cannabis appellation project with California’s Department of Food and Agriculture. And what we can actively do to influence the creation of federal cannabis laws that work for everyone! Share your voice. Learn more in these show notes.
Read More