Potcast 154: Canadian Cannabis Catch-Up
We’re catching up with our Canadian buddy, Jameson Welbourn of Stewart Farms, to talk about food security, Canadian cannabis genetics, and pheno-hunting. He gives us the scoop on the performance of Canada's 2.0 cannabis products, packaging headaches, the uphill battle of the edibles situation, and the come-up of high-quality cannabis flower on dispensary shelves. We talk about the glaring disconnect between what consumers want versus the parental attitude of the Canadian regulators. And the role education plays in finding the balance. And because we’re both cannabis super nerds, this conversation takes a Sunday drive through cannabis culture.
‘After the Show’ Notes
Jameson Welbourn, co-founder and Chief Commercial Officer of Stewart Farms
Connect with Jameson on Instagram
Connect with Stewart Farms on Instagram
My friend Jameson Welbourn has been directly involved in all aspects of the cannabis business including cultivation, production, distribution, and financing. He has a deep passion for the business of cannabis, as well as the plant itself, and has been following the evolution of the industry closely since 2005. Jameson was recently named co-founder and CCO of Stewart Farms and is responsible for developing and executing strategic corporate alliances as well as overseeing licensing, construction, extraction, cultivation, and the execution of day-to-day operations.
Prior to joining Stewart Farms, Jameson worked as a consultant in the industry providing out-of-province support to a recently approved Ontario retailer. He has successfully created and executed detailed sales, expansion, and business development strategies representing publicly traded companies, not-for-profits, and national governments alike. Jameson has a proven track record for identifying and capturing market opportunities and has personally led transactions valued in excess of $20 million.
Based in St. Stephen, New Brunswick, Stewart Farms is turning waste streams into revenue streams using innovative aquaponic farms to grow organic cannabis sustainably. Click the link below to learn more about Stewart Farms.
Did your ears perk up when Jameson mentioned “terp slush” by Greybeard Cannabis? Mine did.
A Live Resin Terp Slush is an elevated version of (High-Terpene Full-Spectrum Extract). Greybeard uses small-batch cannabis grown outdoors at Thrive Farm near the shores of Lake Erie, Ontario. Thrive was one of the first licensed producers in Canada to grow outdoors in 2019.
To be deemed live resin - as the flower is harvested, the crop is flash-frozen to seal in the cannabinoids and terpenes until they are ready to be extracted. To produce live resin, the curing or drying phase is eliminated which greatly increases the terpene content of the final product. The flash-frozen flower later goes through a proprietary extraction process, and the result is highly aromatic and flavorful concentrates known as terp slush.
White Ash Group understands the ins and outs and ups and downs of the Cannabis industry and is North America's premier choice for Cannabis staffing, recruitment, and executive search. If you’re ready to get hired to be yourself in the cannabis space, check out the White Ash Group job board. And set yourself up for success by proactively adding yourself to the White Ash Group database and one of their recruitment experts will reach out! Tell them Jo sent you. Visit www.whiteashgroup.com for more information.
Farming For Our Future
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